I wasn’t going to go near a Starbucks for my two months in Paris. I was working on the principle that I’d avoid all American franchises. Especially a franchise that sells coffee in a city that makes great coffee. Actually I was pretty surprised to see Starbucks here. I would have thought France would try to keep Starbucks out. You see KFC, McDonalds, Pizza Hut, and Subway here. That seems plenty.
The first Parisian Starbucks opened in January 2004. But there were lots of skeptics. Thick, dark espresso is coffee to the French. “American coffee, it’s only water,” said Bertrand Abadie. “We call it jus des chaussette (sock juice).”




 



